10-18-23: Nenad Vasic,
How to Build a Healthy Social Media Ecosystem for Increasing Conversions
00:00:20 – Sean introduces Nenad Vasic
00:07:27 – Opening words from Nenad
00:09:25 – The importance of digital presence
00:14:02 – Planning your content, crafting a compelling hook
00:17:07 – Leveraging emotional triggers
00:18:10 – Incorporating a call to action
00:21:10 – How to be favored by the algorithm
00:23:28 – The social media web and creating chain reactions
00:30:30 – Looking at YouTube analytics and establishing a strategy
00:32:50 – Organic vs paid traffic, earning money from YouTube
00:36:27 – When someone subscribes to your email list via your landing page
00:42:08 – A functional website is more important than a cool website
00:43:55 – People are looking for solutions by the time they reach your landing page
00:45:28 – Min. two weekly videos – connected to a strategy that comes from the heart – be authentic
00:51:55 – Two primary types of content to have
00:55:10 – The third type of content to have
00:59:01 – Social media for business: paid, earned, and owned
01:03:19 – Is there a perfect formula?
01:06:01 – Figure out your one message – who are you?
01:08:58 – Content marketing model: plan, produce, publish, promote
01:11:38 – What to remember when doing paid promotion
01:13:07 – An approach to posting
01:16:10 – Retargeting your audience – and following up when someone makes a purchase
01:19:24 – Creating reels/short content
01:21:48 – Engagement is not about getting likes
01:23:47 – Question: Do you have any suggestions for LinkedIn?
01:25:28 – Question: Can you talk about Facebook ads?
01:28:52 – Platforms that work for Mindfulness Exercises
01:31:41 – Question: Threads or Twitter?
01:32:43 – Question: Should you have different posts for different platforms?
01:34:35 – Question: Should I have one primary platform?
01:36:38 – How to get started on YouTube
01:38:09 – Question: How do you monetize a YouTube channel?
01:43:08 – The only ‘wrong’ thing is not to try; don’t withhold your voice