04-17-24: Simona Ondrejkova,

How to Start and Grow Your Business with Mindful Marketing

00:01:59 – Brief guided meditation led by Sean



00:11:33 – Sean introduces Simona and the intention behind offering this session



00:16:45 – Introduction from Simona



00:20:39 – An overview of this workshop



00:23:20 – Three pillars for starting a sustainable, impactful business



00:28:38 – First pillar: An audience



00:35:29 – Getting as detailed as you can about your avatar or ideal customer



00:37:47 – Doing a SWOT analysis (strengths, weaknesses, opportunities, threats)



00:41:02 – Market research to learn about your audience



00:42:38 – Second pillar: A great offer



00:46:25 – Pricing your offering



00:49:22 – What is the value of what you’re offering and can you quantify that?



00:54:48 – Third pillar: Marketing & messaging



00:58:31 – The importance of understanding your audience for marketing purposes



01:00:04 – The importance of a website and email list – and how to get people to join your email list



01:03:17 – A lead magnet suggestion: a video training



01:10:41 – Mindful marketing is about building trust



01:16:24 – Question: I don’t know what’s special about what I have to offer. How do I move through that to understand what differentiates me from others?



01:39:47 – Brainstorming with a workshop participant: What might I do next?



01:44:26 – Interviewing your students/customers to get feedback



01:49:14 – Sensing into your biggest pain points along your life journey to discover a possible teaching niche



01:51:55 – About the Mindful Marketing Program



01:59:54 – Participant reflection on what differentiates Mindfulness Exercises from others



02:06:33 – Question: How do I get my business/offerings set-up (i.e. website, courses)? Do I need a business coach?



02:14:00 – Finding inspiration from other businesses or people you look up to



Learn more about the Mindful Marketing Program:
https://mindfulnessexercises.com/mindful-marketing-program/